Museum Of Eats

The Museum of Eats is taking the traditional idea of cuisine and flipping it upside down. Take everything you know about food and throw it out the window. The Museum of Eats [MOE] isn't a restaurant or an art gallery, it is a new way to experience food and push the boundaries of the conventional. MOE will confuse you and excite you and force you to re-imagine the boundaries of cuisine.

With a concept as unique as MOE the brand had to be just as playful. OneLuv Hull, the proprietor of MOE, wanted the brand to be filled with bright colors and fun imagery to pull the customer in and stimulate all of their senses. I kept this in mind when designing not only the logo but also in brainstorming exhibit spaces and ideas.

The colors used for MOE are bright and bold; they radiate energy and life and are part of what makes the MOE brand so eye-catching. When coming up with the color palette, we found that the color blue can suppress appetites which is the antithesis of what MOE is supposed to be. To solve this we made sure to omit blue from all the collateral and instead focus on red and yellow which promote appetite [thanks McDonald's]. One of my favorite things I designed for the Museum is

the Exhibition Poster. The first exhibition OneLuv planned on showing was called "Eat In 4-D, Turn the World of Food Upside Down." Pictured is a lovely steak and spaghetti meal getting completely inverted. This not only shows the comradery of the brand but also is quite literal in its interpretation. This brand was so much fun to work on and was a great change of pace from what I normally do. I am thrilled at how it turned out and received a very positive response from the client.

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We wanted to stay away from any restaurant clichés so I avoided any food imagery and instead decided to focus on the Museum aspect of the concept instead. My solution to this was to make a frame out of utensils typically found in the kitchen. I didn't want the consumer to look at it and say "why is that frame made of spatulas" so I took a more subtle approach when making the frame. What I ended up making was a frame that reads as ornamental but is really a combination of different recognizable shapes. This was a solution that both myself and the client agreed worked best.

Museum Of Eats

The Museum of Eats is taking the traditional idea of cuisine and flipping it upside down. Take everything you know about food and throw it out the window. The Museum of Eats [MOE] isn't a restaurant or an art gallery, it is a new way to experience food and push the boundaries of the conventional. MOE will confuse you and excite you and force you to re-imagine the boundaries of cuisine.

With a concept as unique as MOE the brand had to be just as playful. OneLuv Hull, the proprietor of MOE, wanted the brand to be filled with bright colors and fun imagery to pull the customer in and stimulate all of their senses. I kept this in mind when designing not only the logo but also in brainstorming exhibit spaces and ideas.

We wanted to stay away from any restaurant clichés so I avoided any food imagery and instead decided to focus on the Museum aspect of the concept instead. My solution to this was to make a frame out of utensils typically found in the kitchen. I didn't want the consumer to look at it and say "why is that frame made of spatulas" so I took a more subtle approach when making the frame. What I ended up making was a frame that reads as ornamental but is really a combination of different recognizable shapes. This was a solution that both myself and the client agreed worked best.

The colors used for MOE are bright and bold; they radiate energy and life and are part of what makes the MOE brand so eye-catching. When coming up with the color palette, we found that the color blue can suppress appetites which is the antithesis of what MOE is supposed to be. To solve this we made sure to omit blue from all the collateral and instead focus on red and yellow which promote appetite [thanks McDonald's]. One of my favorite things I designed for the Museum is the Exhibition

Poster. The first exhibition OneLuv planned on showing was called "Eat In 4-D, Turn the World of Food Upside Down." Pictured is a lovely steak and spaghetti meal getting completely inverted. This not only shows the comradery of the brand but also is quite literal in its interpretation. This brand was so much fun to work on and was a great change of pace from what I normally do. I am thrilled at how it turned out and received a very positive response from the client.

< BACK TO WORK
NEXT PROJECT >