GRIP SOcial ads

Grip came to us with a brand and asked us to make social ads for their new review app for local businesses. They took the concept of review sites and put a spin on it. They realized that each person has different taste and they shouldn't all be grouped into a 5-star system. One person may love a quiet coffee shop while another might

want to be more in the action. By thinking outside of the 5-star system they created a local search catered to your preferences. With that in mind I wanted to make sure I was very intentional with all of my choices in an attempt to think outside the box too.

The first thing most people say when they learn about Grip is, "Oh it's like Yelp". Although they are both restaurant search apps, Grip sets itself apart by being fully tailored to your wants. I wanted to make sure this was clearly communicated through the social ads. Instead of people thinking it is like Yelp, they think about how it's different than Yelp.

For the ads I wanted to keep them consistent with the brand standards we were given while also giving them a unique look. By using material design I added depth to the project to draw in the consumer. By stacking the different elements I able to establish hierarchy with levels as well as color and size. This project was a nice change of pace and it challenged me to think a bit differently.

< BACK TO WORK
NEXT PROJECT >

One thing I thought I could add to the brand to make it more successful would be a brand pattern. I took the icons I could find on the UI screenshots Grip sent over and added a couple. I combined that with a rounded search bar and some additional elements to create a custom pattern. This is used throughout the social ads to add interest to the background which would normally be dead space.

GRIP SOcial ads

Grip came to us with a brand and asked us to make social ads for their new review app for local businesses. They took the concept of review sites and put a spin on it. They realized that each person has different taste and they shouldn't all be grouped into a 5 star system. One person may love a quiet

coffee shop while another might want to be more in the action. By thinking outside of the 5 star system they created a local search catered to your preferences. With that in mind I wanted to make sure I was very intentional with all of my choices in an attempt to think outside the box too.

One thing I thought I could add to the brand to make it more successful would be a brand pattern. I took the icons I could find on the UI screenshots Grip sent over and added a couple. I combined that with a rounded search bar and some additional elements to create a custom pattern. This is used throughout the social ads to add interest to the background which would normally be dead space.

The first thing most people say when they learn about Grip is, "Oh it's like Yelp". Although they are both restaurant search apps, Grip sets itself apart by being fully tailored to your wants. I wanted to make sure this was clearly communicated through the social ads. Instead of people thinking it is like Yelp, they think about how it's different than Yelp.

For the ads I wanted to keep it consistent with the brand standards we were given while also giving it a unique look. By using material design I added depth to the project to draw in the consumer. By stacking the different elements I can create hierarchy with levels as well as color and size. This project was a nice change of pace and it challenged me to think a bit differently.

< BACK TO WORK
NEXT PROJECT >