The glitch dimension

Videographer Jason Luong started a new Instagram motion graphics challenge last year, where he would create a new motion design each day. By the end of his month-long challenge, he decided to push this project to the next level due to the positive feedback and knowledge he gathered. As part of the next steps, I was given the opportunity to create an identity that was clean and

simple yet abstract. Jason also asked me to keep in mind that the end goal of this logo would be to add glitch effects. I took this direction and started sketching. I liked the idea of trying to put the letter G into a cube for him to animate but wanted to be sure I avoided similar logos, specifically the Gamecube logo.

For a color palette I pulled inspiration from the glitch backgrounds that Jason sent over. His style uses true black in each of his designs so it was an obvious primary color. I combined that with Red, Green, and Blue, the three colors used for digital monitors. And finally yellow to help brighten up the scheme. For the logotype I struggled with the disparity between the length of the word Glitch and the length of the word

Dimension. My solution was to stretch the G, C, and H in glitch to fill up the space. I also wanted to add a visual identifier so I had the crossbar of the H glitch out a bit and dropdown. I also squared off the edges of the G to better mimic the G in the logo. Jason was super excited about the logo and made some really great animations with it. Be sure to check out @TheGlitchDimension on Instagram.

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The concept I came up with was a 3D cube that when rotated on its side is a G [Pictured on the top right]. I then pulled each of the sides off of the cube and flattened them to three unique glyphs [Pictured on the left]. These three elements were then combined to create the Glitch Dimension G [Pictured on bottom right]. Each of these elements can be used together or independently.

The glitch dimension

A videographer friend of mine started an Instagram challenge last year to make a new motion design each day. By the end of his month long challenge he was having so much fun learning new techniques and sharing his work that he continued the project. Jason asked me to make a logo that was clean and simple,

while keeping in mind that the end goal of this logo would be to add glitch effects. I took this direction and started sketching. I liked the idea of trying to put the letter G into a cube for him to animate but wanted to be sure I avoided similar logos, specifically the Gamecube logo.

The concept I came up with was a 3D cube that when rotated on it's side is a G [Pictured on the top right]. I then pulled each of the sides off of the cube and flattened them to three unique glyphs [Pictured on the left]. These three elements were then combined to create the Glitch Dimension G [Pictured on bottom right]. Each of these elements can be used together or independently.

For a color palette I pulled inspiration from the glitch backgrounds that Jason sent over. His style uses true black in each of his designs so it was an obvious primary color. I combined that with Red, Green, and Blue, the three colors used for digital monitors. And finally yellow to help brighten up the scheme. For the logotype I struggled with the disparity between the length of the word Glitch and the length of the word Dimension.

My solution was to stretch the G, C, and H in glitch to fill up the space. I also wanted to add a visual identifier so I had the crossbar of the H glitch out a bit and drop down. I also squared off the edges of the G to better mimic the G in the logo. Jason was super excited about the logo and made some really great animations with it. Be sure to check out his instagram @TheGlitchDimension on Instagram.

< BACK TO WORK
NEXT PROJECT >