Lendly
My team at Summer Friday was tasked with creating a social ad campaign for Lendly. Lendly is a payday loan company that focuses on small, low barrier loans for individuals working at pre-approved companies.
These campaigns were set to launch Fall 2022, so we focused on three stories: Back to School, Holiday, and Evergreen. We developed 3 videos, each with banner ads, :15 cutdowns, and full-length videos.
We were responsible for style frames and ideation. After we finished storyboarding and they were approved, the files were sent to animation. Our animators did an amazing job and really sold our story with dynamic transitions and over the top visual effects to truly make the work shine. The client was thrilled with the results and found great success with their campaign.
VIDEOS
Roll Up Right
https://vimeo.com/758764556
We Hate Tests
https://vimeo.com/738269977
The Lendly color palette is quite restrictive, but they gave us substantial freedom with the illustration style. We wanted to mimic the positive and accessible messaging of Lendly through our visuals. By sticking to the blue, green, and white we created a lot of brand consistency, which allowed us to have fun with the visuals -- from, cup o' noodles, to money tornados, to treasure maps.
